According to a joint release by Google, Temasek, and Bain《2020The latest report from the Southeast Asian Digital Economy Report shows that2020The number of new internet users added per year has reached4000Ten thousand, breaking through the total number of users4One billion people, equivalent to70%Population transfer to online. Meanwhile,16-64Filipino, Thai, and Indonesian internet users in the age group, spending daily5Using mobile internet around hours, ranking fifth in the world. Unlike domestically, relativePCEnd users in Southeast Asia are interested inAPPThe acceptance level is higher. Today, let's take a look at the most commonly used mobile phones by Southeast AsiansAPP。 1.Mobile search Undoubtedly, Google is the most commonly used search engine among Southeast Asians. Whether for personal use or work, querying information or editing shared documents to organize online meetings, most Southeast Asians still prefer the Google series of related links. 2.Social communication Southeast Asian users generally chat on Whatsapp、SnapchatThailandLineVietnamzalo）Share new news on Facebook, share pictures on InstagramAt the same time, issued by Chinese manufacturersHagoandBIGO LIVEIt is also loved by Southeast Asians. Whatsapp: YesFacebookIts instant messaging software, similar to WeChat in China, can send messages, make phone calls, and enter your phone number to register as a friend! SnapchatThe popular social interaction software in recent years,SnapchatIt allows you to record what you see and hear anytime, anywhere, and share it with friends. The function of burning after reading is simply not too great. Line: It is a widely used communication category in ThailandApp， Like a replica of WeChat, the emoticons inside are very unique, and there are also cute SMS prompts! zaloVietnam's most popular social acquaintancesAPPIt is estimated that there are more than 65% Regular use by the Vietnamese population Zalo Communicate, work, and learn. FacebookIt should be the mainstream social media around the worldAPPAlright, it also has a wide coverage in Southeast Asia. In addition to the chat function, you can also share articles, pictures, and reprint news on it. InstagramIt is a social media image that many young people like to useAPPMany foreign netizens like to abbreviate it asig HagoA social entertainment platform under Huanju Group that allows users to play games while making friendsApp, from2018Starting in, quickly reaching the summit in IndonesiaGoogle PlayThe free general list has expanded horizontally to various markets with a sweeping trend. BIGO LIVEA popular live social streaming platform under the Huanju Group in Southeast AsiaApp，2014Starting in Singapore, users can not only chat and make friends on this platform, but also play multiplayer group games, hold meetings, pray, recite scriptures, and gather for festivals, 3.entertainment In addition to traditional entertainmentYoutube，Netflex，SpotifyApart from various video and music websites that mainly focus on domestic contentTikTok、Bilibili、RessoFor them, it's all addictiveappIt can be said that Chinese manufacturers have performed outstandingly in this field and are in a leading position. Youtube: Legacy video websites, corresponding to domestic typesBStation, everyone can upload videos! Data statistics, exceeding 2500 Used by 10000 Vietnamese peopleYouTubeAs of 2021 year 5 Monthly highest in Asia Pacific region NetflexVideo streaming platform, the recently popular series' Squid Game 'is the one they produced. SpotifyGlobal music streaming platform TikTok: Tiktok overseas version, mobile phone application（APP）Data Research CompanySensor TowerThe data shows that in the total population of approximately6.3The Southeast Asian region of billions,TikTokThe download volume is approaching2Billion, and more than half of the downloaders are less than30Young people, with a younger market and promising development prospects! BilibiliLast year12Month,BilibiliRelease local language versions in Thailand and Malaysia, currently positioned as anime viewing websites, this year1month google play store Background data display, Thai version bilibili The cumulative download volume has exceeded100Ten thousand times. exceptBOutside the station, iQiyi and Tencent have also released overseas versions in Southeast Asia. Resso:Byte Music StreamingappIt is a product with social attributesPGC+UGCMusic community, similar toSpotify+NetEase cloud music+TikTokThe combination of. In addition to music videos, gaming is also an area that cannot be ignoredApp AnnieDisclosure of data, mobile games from China in Southeast AsiaiOS&Google PlayThe growth rate of store downloads and revenue has exceeded50%, far ahead of other overseas markets. 4.shopping In terms of e-commerce shopping, local e-commerce platforms in Southeast Asia are usedLazada、ShoppeMainly, Southeast Asians describe these two websites as: you can buy almost everything you need through them, including buying small cats, dogs, and pets. Meanwhile, if you are in Indonesia,TokopediaIt's also a good choice. LazadaThe largest local e-commerce platform in Southeast Asia, controlled by Alibaba. Shoppe: The e-commerce platforms in Southeast Asia and Taiwan, China are controlled by Tencent. Tokopedia: Indonesian version of Taobao Have you noticed? From social media to pan entertainment to e-commerce, in the fiercely competitive Southeast AsiaAPPIn the market, Chinese applications have always occupied a place, and are divided into three parts with local manufacturers in Southeast Asia and European and American manufacturers. The main reason is: On the one hand, the Southeast Asian market shares high similarities with China's economy and network environment, and China can replicate its more mature experience. On the other hand, the efforts made by domestic mobile phones in the past in exporting overseas have laid a solid foundation for content to be exported, occupying distribution channels. It is precisely because of these two main reasons, coupled with the similarity of regional culture, the function and design that are close to the ground, pragmatically meeting user needs and strong financial support, that Southeast Asia has become a popular area for Chinese mobile applications to go global. In the future, for this young and dynamic market in Southeast Asia, in the competition and competition among various forces such as capital, technology, and resources, or if unfortunate individuals withdraw from the stage, there will also be strong ones remaining and rising stars breaking through the encirclement. It can be foreseen that there will be more diversified and refined products in various vertical fields, from leisure and entertainment, and Chinese mobile overseas manufacturers will continue to move forward in the Southeast Asian market. |
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