The latest highlights of the Apple industry chain include200Yili Market

Today, let's talk about mobile phones. As Apple's 10th anniversary approaches, especially the 10th anniversary versioniphone8With more and more news, people are paying more attention to the high-end mobile phone market.

Summer has always been a day of fierce competition among mobile phone manufacturers, and this year's high-end smartphones from domestic manufacturers can be said to be released in a concentrated manner. In fact, this is also a manifestation of consumer upgrading. After the completion of domestic smartphones, it means low-end imitation, and now it has entered the high-end category. Of course, today's general discussion is not about the mobile phone industry.

Mobile phone manufacturers are maintaining rapid product iteration and upgrading, continuously increasing their marketing and promotion efforts, which will make market competition more intense.

In addition to channel construction and marketing innovation, frontline mobile phone manufacturers are increasingly focusing on the service attributes of their phones, rather than just stimulating the service capabilities of software platforms through hardware upgrades; At the same time, product packaging innovation has become an increasingly important aspect of differentiated competition among brands.

According to the data I have obtained, the proportion of packaging costs for smartphones such as Apple and Samsung to the selling price of the phone is6-7‰, and2017The estimated size of the smartphone market in3500-5500Within the billion dollar range, in other words,2017 The global smartphone packaging market space is expected to reach approximately16-30 USD100mn

For the domestic high-end paper packaging industry, it is definitely stimulating, and due to the current historical low international pulp prices, the profit margin for the packaging industry will be further enlarged.

AThe packaging industry related to stocks includes45There are several listed companies, but the true high-end packaging industry has an annual profit exceeding1There are not many hundred million. If you are interested, you can find them by yourself, or leave a message on my official account, which I will send to you.

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