Ultima Markets: 【 Market hotspots 】NetflixSurging subscribers and soaring stock prices

Netflix (NFLX.US) 2023 Total revenue for the fourth quarter of the year 88 Billion US dollars, growing compared to the same period last year 12.5%, slightly higher than the company's estimate 87 USD100mn Profit reached 19.76 100 million US dollars, converted to earnings per share 2.11 USD, compared to Netflix The prediction is slightly off 0.04 USD. Regarding this, the company explains that the Euro debt 2.39 The impact of non cash expenses of billions of dollars.

Netflix Special emphasis on seeing the fastest ever customer growth in the fourth quarter, with net new users added this quarter 1,310 Ten thousand, far exceeding the estimated 870 Ten thousand. The total number of global users of the company has reached 2.603 One billion.

Netflix Continuously adjusting its strategy, shifting from prioritizing user growth to emphasizing profitability, and adopting strategies such as price increases, account sharing restrictions, and advertising product placement to improve its financial performance.

Netflix In addition to on-demand content, we have also recently partnered with World Wrestling Entertainment Company (WWE) Signing period 10 Year and value 50 A billion dollar agreement to enter the field of sports live streaming, and from2025Starting from the year《Raw》Wait for the mainWWE Exclusive streaming media platform for the program.

Netflix take2024 The annual operating profit margin guidance has been updated from the previous22-23% Range increased to24%Due to the weakness of the US dollar, there is a favorable exchange rate. In addition, the company expects 2024 The earnings per share in the first quarter of the year were 4.49 USD, higher than Wall Street's expectations 4.10 dollar; After adjusting for the impact of exchange rates, the annual revenue will grow at a healthy double-digit growth rate.

Netflix In the past, the stock price of 12 Soaring within months 50% Above all, this streaming video supplier has successfully confirmed that restricting password sharing and advertising content placement will not hinder the growth of consumer demand for its services.

(Netflix Monthly chart of stock price performance)

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