Continuously increasing brand investment efforts,ATFXSwipe the Dubai Airport Light Rail, Ignite the Brand...

On the occasion of the first anniversary of the establishment of the Jordanian office,ATFXThe Middle East market is indeed bustling and has entered a period of rapid development. since6Yue Guanxuan officially entered the Iraqi market and became the first broker to enter Iraq. After that, the brand also7Obtained monthly approval from the United Arab Emirates Securities and Commodities Administration (SCA) The fifth type of license plate lays a solid foundation for business development in the Middle East region. Step into9Month,ATFXIn the Middle East market, there have been significant moves in brand building, with its brand image advertising officially settling in important landmarks such as Dubai International Airport and Light Rail, comprehensively laying out high-end marketing scenarios and continuously igniting the brand's potential.


Airport advertising media, compared to ordinary media, has many characteristics such as fast dissemination speed, high reach rate, and wide audience coverage. With its high-end and international characteristics, it effectively forms a good brand image and dissemination. Dubai International Airport（DXB，Dubai International Airport）As one of the busiest airports in the world, the annual passenger throughput exceeds8000Ten thousand passengers, ranking among the top in the global airport rankings. this timeATFXThe theme of the brand image advertisement is' Time to Upgrade '（Time To Level Up）”Its debut at important landmarks such as Dubai Airport and Light Rail willATFXThe brand and concept are conveyed to the general consumers, while accurately communicating with mainstream customer groups, conveying strong brand potential to the international market.

Taking the airport light rail, the brand is poised to fully explode

Airports and light rail, as places with high pedestrian traffic, attract a large number of international passengers and business people every day.ATFXThis advertising campaign focuses on high-end business travelers, especially at major traffic entrances and exits such as airport turntables and light rail entrances. Multiple large screen advertising spaces have been prominently published, eye-catching and eye-catchingLOGOThe simple and atmospheric style gives a strong visual impact, allowing tens of thousands of high-end customer groups to experience it in a timely mannerATFXThe brand's demeanor has propelled the brand to a new strategic plateau. Taking the airport light rail enablesATFXThe core advantages of high-end and high-quality are highlighted, which helps to continuously enhance the brand's high-end influence and deepen the brand strategic layout.


Moreover, in front of well-known local exhibitions, there areATFXThe giant banner of the brand logo also caught people's attention in the warm breeze. I believe that under multiple promotional effects,ATFXThe impact will be greatly enhanced both locally and globally. To gain recognition from Dubai Airport and Light Rail, the global influence of a brand is not only about one aspect, but also about examining a company's market reputation. It is precisely in theATFXWith the efforts of employees, the brand has had zero contact with potential customers, maximizing the promotion of the brand concept and achieving intuitive promotional benefits. At the same time, it presents a perfect promotional effect in the context of universal visual and auditory senses.

Based on users, upgrade product and service again

Throughout2023Year,ATFXThe brand has reached a new level in areas such as product development, service upgrades, and performance expansion, perfectly fitting the theme of this brand advertisement - "It's time to upgrade（Time To Level Up）”. In practical work, we have also actively implemented the operational concept of "service upgrading and doubled experience" in our actions. Based on market reality, we have developed a series of financial technology products and services around product business development, operation and maintenance automation and other needs, which have been well received by users and the industry.

Business expansion

2023yearATFXRapid expansion and significant progress in international business:
6In January, the official announcement was obtained from the Securities and Commodities Administration of the United Arab Emirates（SCA）The issuance of the fifth category license further strengthens its services in the Middle East region;
7In the month of, Chongpound announced the acquisition of Lotte Securities Australia Limited, which led to the acquisition of the Australian Securities and Investments Commission（ASIC）License plate;
Expanding the commercial territory and adding an Oceania office,ATFXThe number of global offices has jumped to16No.

【ATFXDubai Chamber of Commerce Promotion

Product update
During this year,ATFXDeeply exploring market demand and launching three new products successively——XAUEUR(gold/euro)Gold(gram)/RMB "(RMB denominated gold) and" US Russell2000Index spot "not only enriches the brand product landscape, but also provides users with more options for asset diversification and risk management.

Service Experience Upgrade
ATFXWe have launched a series of products and services that meet the actual market needs in various regional markets worldwide, providing great convenience for investors to obtain information, reports, and market analysis:
Southeast Asian market:ATFX CopyTradeAfter the platform service upgrade, the "Watch List" function has been added, allowing customers to monitor the trading information of top traders in real-time, including profit models, loss ranges, and market biases.

Middle East market:AT PremierAdd a "professional investment strategy center" that integrates banking information, market trends, analysis and prediction services, facilitating customers to digest and absorb market information from multiple authoritative channels.

This Dubai brand promotion is just a new beginning, as the brand communication strategy continues to deepen,ATFXThe brand will gradually go global and cater to more users. Future, AccompanyingATFXWith the continuous increase in brand influence, we will also gain more attention and provide industry-leading market services and create more value for our customers and partners in the vast regional market.