MexGroup：一张机票=1棵大白菜！大航司每天亏一亿

Nowadays, airfare prices and mask prices can be described as two extremes.

On a certain e-commerce platform, an95What is the price of the mask39Yuan, and there is still a shortage of supply, we can't even grab it. And the lowest price for air tickets is only5Yuan, it's not even worth it1individualN95Masks.

A cabbage7.1Yuan,1The price of a cabbage can buy a plane ticket.

01

Da Hang Company loses 100 million yuan per day

Behind the price of cabbage is the difficult situation of the civil aviation industry in this epidemic.

The civil aviation industry is recognized as a high cost, high-income, and low income industry, with many fixed costs such as regular maintenance and parking fees for aircraft. Except for a small amount of auxiliary revenue, domestic airlines mostly rely on ticket sales revenue. During the epidemic, the number of people traveling has greatly decreased, which can be imagined as a blow to the industry. Under normal circumstances, airlines are not allowed to cancel flights at will. The Civil Aviation Administration of China has a requirement for a high execution rate and cannot cancel flights due to losses. During the epidemic, although airlines are not required to fly, fixed costs remain constant and there is always a requirement for overall route execution rate. Airlines cannot only fly during peak seasons and suspend flights during off-season.

The peak season of the civil aviation industry is mainly during winter vacation and summer vacation. The combination of winter vacation and Spring Festival is a big time, and this epidemic is equivalent to destroying half of the year. Conservative estimates in the industry suggest that domestic airlines are still in a state of overall losses, with large airlines experiencing daily losses1With a scale of billions, medium-sized airlines also suffer losses of tens of millions every day.

Visiting Professor Qiu Lianzhong from the Civil Aviation Administration Cadre College of China estimated based on historical data that the Civil Aviation Administration of China2The monthly income loss reached nearly370Billion,3The expected revenue loss for the industry in the month will be350About 100 million. If the epidemic extends to4-5In the month, the total revenue loss of the industry may approach1000One billion.

02

A new round of reshuffle in the civil aviation industry

In order to reduce costs, in addition to the significant cancellation of flights and suspension of recruitment across the industry, several companies have also postponed or reduced their various cost expenditures and related investment plans.

The management cadres of companies such as China Eastern Airlines, Spring Airlines, and Jiuyuan Airlines took the lead in reducing salaries, and the positions of various airlines under Hainan Airlines Group were on unpaid rotating leave, with management salaries being deferred. Airlines are tightening their belts and comprehensively controlling costs by reducing their daily business budget, promotional and advertising expenses budget, training expenses budget, and daily travel expenses budget.

Datong FinanceMEXIt is also noted that during extraordinary times, there are also extraordinary means.

Xiamen Airlines has launched the "take out" and "catering" business on the official account, launched the customized service for corporate group meals, and made a commitment of "aviation quality, safety and worry free". Sichuan Airlines followed suit and launched a delivery hot pot.

The worst is layoffs.

According to public reports,2month19Starting from today, Hong Kong Airlines, a subsidiary of Hainan Airlines, will170Employees, including crew and ground staff, have received termination notices one after another, which will take effect on the same day. Previously, Hong Kong Airlines Chairman Hou Wei had sent an email to employees notifying them of the planned layoffs400People.

The high investment, high risk, and low return civil aviation industry has been severely affected by the epidemic. There are voices from the outside world that the epidemic may accelerate a new round of reshuffle in the civil aviation industry. Airlines that cannot withstand the crisis may be transferred, merged, or eliminated.

03

Who can endure until the end of the day

Hainan Airlines, which used to be too big to fail, is now in trouble.

2month29On the same day, Hainan Airlines Group issued consecutive announcements announcing the establishment of the "Hainan Hainan Airlines Group Joint Working Group", which will fully assist and fully promote the risk disposal work of the group.

Spring Airlines Chairman Wang Yu laments that the epidemic is2020The first black swan of the year, "surviving is the first step of victory.".

This sentence is meant for Chunqiu, but it also applies to Hainan Airlines.

It is worth noting that there is also a voice in the current market that due to people staying at home for a long time during the epidemic, the demand for travel in the market will be released after the end of the epidemic, or it may be during the summer and National Day holidaygoldRetaliative travel consumption is generated between cycles, and civil aviation travel orders are expected to rebound rapidly.

The recent research report on post pandemic travel consumer confidence released by Feizhu shows that,32%The user stated that they will not travel immediately after the epidemic ends; have28%Hold a wait-and-see attitude, only19%The user stated that they will travel according to the original plan; Expected after the end of the epidemic1-3More than half of the users travel within a month.

The epidemic will come to an end sooner or later, and the key is who can survive until that day.