Interpretation: The six elements that make up hotel products are interrelated

The six elements that make up a hotel product are interrelated and an integral part of the hotel product. When choosing a hotel, guests will consider six factors at the same time, rather than just one of them. However, different guests attach varying degrees of importance to each factor when choosing a hotel.For more information referenceRoyal Lihua

The geographical location of the hotel
The geographical location of a hotel refers to the distance from the airport, train station, business center, tourist attractions, and surrounding environmental factors. These are the main factors that guests need to consider when choosing a hotel. The quality of hotel location selection has a significant impact on attracting customers and the operation of the hotel. Hotels that are close to tourist attractions and have convenient transportation can often attract more customers. The geographical location of hotels not only affects the accessibility of customers, but also has different values for hotels in different geographical locations. Generally speaking, hotels located in the city center have higher room rates; The closer the hotel is to the scenic area, the higher the room rate.

Hotel facilities
The facilities of a hotel refer to the building scale, various types of guest rooms, business suites, luxury suites, presidential suites, and various internal facilities of the hotel, as well as the equipment and facilities of various distinctive Chinese and Western restaurants, leisure centers, conference halls, business centers, and public places. The size, area, reception volume, and capacity of hotel facilities vary among different types of hotels, and the interior and exterior decorations of these facilities also vary The atmosphere reflected is also different. Hotel facilities are part of hotel products-An important component.

Hotel services
Hotel services refer to service content, methods, attitude, speed, efficiency, etc. The types and levels of services provided by hotels are important indicators for guests when choosing a hotel. In the service industry, Yougong's services can be specifically summarized as: politeness and etiquette, service attitude, service skills, service efficiency, service quality, service items, whether the facilities are convenient and comfortable, cleanliness and hygiene, the environment provided, and a sense of freedom and security. Good service is an important means to establish a hotel's image and increase its visibility.

The atmosphere of the hotel
The atmosphere of a hotel refers to the intangible environmental atmosphere that guests feel towards the hotel. The atmosphere depends on the hardware conditions of the hotel, such as decoration, layout, and so on; On the other hand, it depends on the software conditions such as the appearance and service attitude of the service personnel. A good atmosphere can create a positive impression of the hotel for guests and encourage them to visit again.

The image of the hotel
The image of a hotel refers to the unanimous view of guests on many factors such as the history, popularity, service quality and reputation, architectural style, and the demeanor of service personnel of the hotel's products. The hotel image is a crucial factor in attracting customers. Hotels can establish or improve their image through advertising and promotion.

Hotel prices
Price is one of the components of a commodity. The hotel price not only represents the value that the hotel provides to guests through its geographical location, facilities and amenities, service and image, but also reflects the different quality of products from the perspective of price. Especially for first-time customers, if they are not familiar with the hotel's products, they often judge and choose hotels based on their prices.

The six elements that make up a hotel product are interrelated and an integral part of the hotel product. When choosing a hotel, guests will consider six factors at the same time, rather than just one of them. However, different guests attach varying degrees of importance to each factor when choosing a hotel. For example, business guests value the geographical location of hotels more, while influential businessmen and government officials value the facilities and services of hotels more.