This brand is IKEA.

　　HAYAndIKEAThe collaboration series suddenly announced IKEA's collaboration with two well-known designers in the industry, which inevitably reminds people of the fast fashion brand that has been collaborating in the past two years. IKEA, which is rooted in the market with its cost-effectiveness, also needs to enter higher end markets by collaborating with these designers. And regardless of whether it isHAYstillDixonThrough cooperation, IKEA can leverage its extensive global sales channels to enter or penetrate some overseas markets, boosting its own reputation. Not long ago,MetteHayDuring an interview with the media, it was said that IKEA has taught Chinese consumers how to design a beautiful home, and this is precisely helping international home brands who want to enter the Chinese market.
First, let's talk about a common scene in life:
I found a beautifully packaged small envelope in a pile of advertisements and credit card bills in my mailbox. Upon opening it,Combination sofaI realized it was a membership card of a certain brand, so I was disappointed and threw it into the nearest trash can.
In this era of rampant membership, owning a membership card from a certain brand is no longer something worth showing off. Even some top tier membership cards cannot escape the fate of being abandoned by their owners.
Nowadays, membership cards are often replaced with a mobile phone number because the sense of belonging advertised by physical cards is no longer present, and the significance of membership cards is limited to cheaper products.
However, there is a brand whose membership card holders actively gather into a cohesive group, and even a website spontaneously established by the public to provide a global communication platform for these supporters.
This group of people is called“IKEA FANS”This brand is IKEA.