IKEA's customer traffic has increased100%

How to effectively interact with IKEA Home Furnishing Mall when it is located in front and IKEA Shopping Center is built nearby?In the IKEA Wuxi project, the two formats are still connected by bridges, and IKEA provides display guidance on the bridge;After arriving at the Beijing project, IKEA will collide with the IKEA shopping center on the floor plan, and you can directly enter IKEA from the shopping center;And Wuhan IKEA is made into a square shape, directly inserted into the shopping center, and from each floor of the shopping center, you can directly enter IKEA Home Furnishings. Ding Hui explained that the above3Each shopping center has three or four points to drive the flow of people, including IKEA, light rail or subway stations, Auchan Supermarket Suning Appliance and other main store clusters, as well as a prominent main entrance. Combination sofaThe main atrium area of IKEA Shopping Center is equipped with1.2Michael's sign points to IKEA. According to internal calculations by IKEA Group, after the opening of Wuhan Huiju, the main store IKEA Home Furnishings has seen an increase in customer traffic100%. Due to IKEA's strong ability to attract mid to long distance customer flow, the customer flow in shopping centers is limited by distance. After home furnishing customers arrive, they will pass through the shopping center due to the design of the transportation line, which will also help the shopping center improve its performance. The IKEA shopping center has a low floor and a unique interior layout. Beijing Huiju Xihongmen Shopping Center Project has three floors above the ground. The moving line diagram of each floor is a triangle. One corner is Daxing Metro, the other corner is IKEA, and the other corner is Auchan Supermarket and Decathlon Suning. The top of the triangle is the main tenants, and all fast fashion brands are distributed in it.AndriiVereshchakaExplanation: IKEA cannot be placed at subway exits as it may intercept consumers who may visit shopping centers. According to the current dynamic line design, customers coming to IKEA or Decathlon, the main stores, will surely pass other fast fashion brands after coming out of the subway, and the linkage effect will gradually emerge.