ATFXOffice representatives gather together to discuss brand strategy and localized operations

2022More than half of the year has passed, and with the gradual implementation of global marketing work and the active collaboration of offices around the world, well-known price difference contract brokersATFXDuring this year, significant progress has been made and various achievements have been made by leaps and bounds. To further strengthen connections between offices around the world and unleash brand potential and value, "interactive communication" between offices has become extremely important.


Recently, with the idea of customizing exclusive services for customers and creating more possibilities,ATFXGlobal Marketing and Brand DirectorWeems Chan、ATFXUK Managing DirectorWei Qiang Zhang、ATFXHead of Mexico OfficeZaid Meneses Morales、ATFXUK Marketing DirectorErgin ErdemirImportant members gathered in London, UK to discuss brand development strategies and regional marketing plans, in order to provide higher quality services to customers in the UK and even globally.

Representative visits to the UK office

The venue of this meeting is located in London, UK. As the world's largest financial center, London has the world's largest international capitalforeign exchangeThe market is also the world's largest international insurance center and the Eurodollar market.ATFXBorn here and established an office in London. Based on the core concepts and principles of value investment and win-win cooperation with integrity,ATFXI chose to start from here and continue to expand my business in the European market, creating a top-notch product experience and transaction services for global customers.


This meeting has also arranged a visitATFXThe process of the London office in the UK involves discussing the current development status of the brand with local office members. In the process of communication,ATFXThe leadership has a deeper understanding of the needs of local customers. becauseATFXWe have always implemented a localized operation approach, and the UK team has also gained recognition from the local market by utilizing localized and differentiated high-quality services during their work.

Global brand strategyVsLocalized Fine Management

With the development of globalization, more and more brokers have developed globalization strategies that help expand their markets. Due to the influence of different cultures, consumers worldwide have different needs and pain points. In this contextATFXAs a representative, a group of brokers actively implement localized business strategies to better adapt to local market demand and achieve rapid development. In the conversation and exchange,ATFXHead of Mexico OfficeZaid Meneses MoralesFrankly attracted by the refined localization management advantages of the UK office, and hopes to put it into practice in Mexico and even South America. Integrating "localized products", "localized marketing", and "localized services" into a trinity in public communicationATFXThe localization management strategy of the UK office has been elaborated one by one:


Localized products
ATFXThe approach of the UK office is to carefully prepare investment products that local customers love after conducting extensive market research and understanding their most urgent needs. Currently,ATFXProvide over 300 products including currency pairs, precious metals, energy, stocks, and indices for global customers to choose from.

local marketing
ATFXThe leadership is well aware of the importance of combining the brand's own characteristics with local social culture, consumption customs, policies and regulations, and therefore has been directly reflected in the practical actions of various offices. Taking the UK office as an example, there are many examples of localized marketing that have emerged during this period, such asATFXAppearing in the public eye of London as a mobile taxi advertisement, it became a beautiful scenery on the streets, and was later invited to appear in the Times of England;Also likeATFXFor five consecutive years, we have sponsored the Duke of Edinburgh Cup to support young people in need worldwide with a charitable spirit, and these deeds have been widely spread.

Localized services
The importance of localized services is self-evident.ATFXI have long understood this, and its customer service center, which has been established with great effort, can now provide more than20Compared with peers in the industry, it has a significant advantage in serving local customers through various docking languages. Not only that, recruiting localized and experienced employees to join the team and quickly enhancing team communication and collaboration capabilities is alsoATFXOne of the reasons for the significant development of the market landscape in recent years. only2022Year,ATFXRecruited globally4Famous heavyweight tycoons, all of whom have rich experience in differentiated, localized, and personalized customer service,ATFXWe hope to provide professional and high-quality services to customers from all over the country in a local and professional manner.

ATFXThis trip to the UK office is just a microcosm of visiting global offices. In the coming time, we will also visit multiple offices around the world to showcase different customs and traditionsATFXBrand appeal and appeal. Meanwhile,ATFXWe will also continue to practice the localization of three-dimensional integration, allowing global customers to enjoy thoughtful services.