2021The upcoming events in China45A major change!

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Looking at the overall development trend of China,2021Year will be a great and turning year, so2021What changes will happen in the year?

This article explains world changes from three perspectives: individuals, businesses, and countries.

Personal section

1China will become increasingly segmented: the industry will become more vertical and collaboration will become more complete. Therefore, the traditional barrel principle is no longer valid. In the past, we were always trying to make up for our shortcomings because your weaknesses limited your overall level. In the future, we will continue to expand our strengths because your strengths determine your level.

2For every Chinese person, the five key words of traditional struggle are: background, education, resources, contacts, and qualifications; The five key words for future struggle: knowledge, innovation, independence, personality, and ideals. Previously, it was better to have a good father than to learn mathematics, physics, and chemistry well. Now, having a good father is not as good as having one's own culture. China's "new intellectuals" will return to the historical stage.

3The Chinese people are changing from "external demand" to "internal demand". External seeking refers to seeking relationships, channels, and opportunities, while internal seeking refers to stimulating one's own interests, enthusiasm, and hope. When you do yourself well, external things will be attracted to you, which is the so-called 'seeking others is better than seeking oneself'.

4A large number of freelancers are emerging in China, and the basic structure of society is shifting from companies+Employees have become platforms+Individuals. Everyone will break through the shackles of tradition and have the opportunity to be reborn, and the key depends on whether you have stimulated your potential energy. This is a true liberation movement!

5The social status of a large number of people with "craftsmanship" in China will be elevated. Those who are down-to-earth, such as craftsmen, programmers, designers, screenwriters, writers, artists, etc., because the internet has already built the framework of society, the rest is soul filling! So even for ordinary job positions, their social status will be improved and respected.

6In the future, everyone will be an independent economy. That is, one can independently complete a certain task, or rely on collaboration and organization to execute systematic engineering, so society does not lack small-scale cultivators, nor does it lack organizations and teams capable of executing vast projects.

7Originally, each of us was bound by the principle of the wooden barrel, which means that your weaknesses limit your overall level, so we are always making up for our own weaknesses, and as people's collaboration efficiency improves. Your strengths will determine your level in the future. We no longer need to focus on our weaknesses. You just need to maximize one aspect of your strengths, and others will collaborate with you. This is called the Long Board Principle.

8Our work is moving from "passive" to "proactive". In the past, in order to make a living, we needed to rely on fixed companies and repeat fixed labor at fixed times and locations, which belonged to passive labor. The total wealth of future society is created in this way: people rely on their own strengths, point to point connection, and complete every need, fully integrating into every aspect of society, which belongs to proactive creation.

9For everyone in the future, there is one thing that will become particularly important, which is your credit. The future personal wealth path is as follows: behavior ability credit personality wealth. With the help of big data and the internet, your behavior has derived your credit value. Then, with credit as the fulcrum, ability as the lever, and personality as the driving force, the power range that leverages together is your wealth value and the size of the world you control.

10The way Chinese people become famous has gone through three stages: company packaging, participating in talent shows, and becoming an internet celebrity. At the beginning, it was entirely packaged by film and television entertainment companies. Later on, it became popular to participate in various talent shows, such as Super Girl/Voice of China, etc. Now it's time to become a internet celebrity/female anchor, etc. The key problem is that in the era of the Internet, becoming famous is not difficult, but rather having real talents and practical learning who can become famous for a long time.

11Originally, relationships were emphasized between people, but in the future, rules will be emphasized between people. The network of relationships in traditional society has been constantly torn apart, with new links being formed based on value distribution. Everyone is a node for value transmission. And your position and hierarchy are determined by the value you bring. When everyone talks about rules, morality naturally arises.

12In the future, everyone can have their own products. How to achieve it? The logic should be as follows: creativity expression display order production customer. When you have an idea, you can express it first, then display it on the platform (such platforms will become more and more popular), and then attract people who like to place orders. After receiving the order, you can find a factory for production (don't worry about a small quantity, future production will definitely be refined and customized), and then deliver it to consumers.

13Originally, we only believed in our own eyes, and seeing is believing. But with the gradual maturity of "virtual reality" technology, we are no longer so stubborn:VRIt can put you in any world,ARCan bring anything in front of you. So seeing is no longer believing, and in the future, we may only believe in our own hearts. As long as our hearts touch our thoughts, everything will arrive. So all things beyond the heart are vanity.

14In primitive society, the relationship between people was "exchange", in slave society, the relationship between people was "slavery", in feudal society, the relationship between people was "exploitation", in capitalist society, the relationship between people was "employment", and in future society, the relationship between people was "cooperation". This is the development path of human society and the ladder of civilization progress, and no link can be missed.

Enterprise Chapter

15In the consumer goods market, the domestic product movement is in the ascendant. More and more enterprises are willing to invest in the creation of domestic brands, and more and more consumers are willing to pay for domestic products.

16The digital trend is irreversible and has been greatly advanced by the epidemic, at least accelerated6Year time. At the same time, the digital future is a differentiated future. Digitalization is honey or poison to you, it only depends on whether you are responsible to people or things.

18Anti monopoly has become the biggest variable in the technology industry, with significant short-term and long-term impacts. The phenomenon of choosing one from two, mutual shielding, and big data killing will be effectively curbed, and the subsidy war will become history. The "second generation" who challenge giants will no longer have to die, and the industry will move towards healthy competition.

19More internet celebrity brands will appear, but there are also more internet celebrity brands that will die. Most internet celebrity brands cannot escape the fate of "not being worthy of their name will ultimately only be short-lived".

20The current enterprises in China are divided into three levels: third class enterprises providing services, second class enterprises providing products, and first class enterprises providing platforms. The only way out for enterprises is to upgrade to platformization. The essence of platformization is to provide creators with opportunities to create value and turn themselves into a platform for value creation. In the future, all companies, enterprises, and organizations will be platformized.

21The original enterprise developed horizontally: it grew bigger and wider in scope. Therefore, the more enterprises do, the easier it is for them to engage in "homogeneous competition". In the future, enterprises will develop vertically: they will become more refined and have deeper exploration. This change will make the industry increasingly vertical and collaborative. As a result, China has become increasingly segmented and structured, with stronger independence between enterprises and industries. "Differentiated coexistence" has become the mainstream of business.

22Originally, first-class enterprises established "standards", which is the logic of the era of large industry. All products are neatly and uniformly organized, and standard setters can sit back and enjoy their success. In the future, first-class enterprises will provide "services" that can meet various consumer and demand needs, often customized. It has high requirements for two aspects of the enterprise: the first is to provide customized capabilities (technology), and the second is the ability to connect with consumers (the Internet)

23On the Evolution of Chinese E-commerce:B2B——B2C——C2C——C2B——C2FFrom merchants to merchants, to merchants to individuals, individuals to individuals, individuals to merchants, and ultimately individuals to factories. In the future, every product knows its customers before production, and the era of personalization has arrived, even cross-border production and customization.

24The Evolution Theory of the Chinese Internet: Traditional Internet - Mobile Internet - Internet of Things, Traditional Internet isPCThe Internet, which solves information symmetry; Mobile internet solves efficiency docking; The future Internet of Things needs to address the interconnection of all things: free sharing of data and on-demand distribution of value. Each person should do their best and take what they need, so that everyone can find a suitable person and have various relationships.

25The brutal development stage of China's entrepreneurial market has completely come to an end, and "hard technology" will become the new mainstream of the next wave of entrepreneurship. The principle of 'only being fast and never losing' may gradually be abandoned, and we will call for a 'slow philosophy', while those 'fast companies' will face challenges.

26The Evolution Theory of Chinese Marketing Formats: Media is the King - Technology is the King - Content is the King - Products are the King. Traditional advertising always relies on the power of the media to influence people, such as CCTV's bidding. Later, internet advertising began to rely on technology to achieve precise placement, such as by region, revenue, and time period. Later on, the rise of social media enabled good advertising to spread spontaneously, and the best advertising in the future will definitely be the product itself, and the best product will also have advertising effects.

27The flow of China's industrial chain is reversing. Previously, it was production before consumption: producers distributors consumers. The future must be consumption before production: consumers - designers - producers. Therefore, the traditional distributor group will disappear, while designers who can transform products based on consumer ideas will emerge in large numbers.

28In the future, all "distributors" will become "service providers". They will no longer rely on helping manufacturers sell products (earning price differences) to make money, but instead rely on themselves to provide consumers with follow-up value-added services to make money. This is conducive to unleashing their creativity and initiative, as well as promoting product after-sales service.

National Chapter

29In the short term, the virus will not disappear quickly and will coexist with humans. The virus will continue to mutate, increasing the infection rate but reducing its lethality. Due to widespread vaccination,2021year3The epidemic should ease in the coming months.

30China's industrial economy is riding the train of industrial intelligence revolution, forming a huge integration of industrial revolution and internet revolution through new hardware revolution, new material revolution, and big data revolution, and transforming every cell of Chinese society and enterprises.

31、2021Year,5GCommercial use will move towards maturity.5GThe new base station will exceed100Ten thousand, go ahead5GThe most challenging "application scenarios" for commercial use will also be2021The year is gradually maturing.5G+Ultra High Definition4K/8KVideo is currently the most clear application direction and is expected to be the first to explode, including the Internet of Vehicles, smart gridsVR/ARSmart City5GThe various changes brought about by commerce will surpass the past30The sum of years.

32Single economy, trillions of business opportunities. A lonely little person looking at the Earth from afar, this familiar WeChat interface is becoming the most authentic portrayal of many contemporary people.2.4One billion people. This is the Ministry of Civil Affairs2018Data on single adults released in, with over7700Ten thousand adults live alone. Expected to arrive2021This number will rise to9200Ten thousand people. This trend has also helped support a trillion dollar market.

33The essence of Chinese business is shifting from "birds of a feather flock together" to "birds of a feather flock together". This sentence has two meanings: firstly, the original center of society was "things" (products, commodities), where people moved with things; The center of future society is "people". The era of things moving with people and putting people first has arrived. Secondly, the original social structure was classified as "goods", while the future society will be classified as "people". People with the same hobbies and aspirations can easily gather together. The future society will be very interesting, with some people completely unable to understand the other group of people. Gentlemen are harmonious but different.

34In the industrial chain and technology fields, there are opportunities where the bottleneck lies. The place where we got stuck in our necks is also the place where we need to work hard to break through! Previously, the direction of development may not have been clear, but now it's almost clear.

35The Chinese economy is undergoing fission before fusion. Fission refers to the significant fragmentation of enterprises and organizations, with many freelancers being released, and at the same time, these free individuals are constantly undergoing restructuring. In order to accomplish a major task together, they are flexible, independent, and highly collaborative. It is certain that both fission and fusion can release a great deal of energy, which is the fundamental principle of atomic and hydrogen bombs.

36The traditional network of relationships in Chinese society is constantly being torn apart, with new links being formed based on value distribution. Everyone is a node for value transmission. The new social architecture emphasizes "rules" rather than "relationships". And your position and hierarchy are determined by the value you bring.

37The theme of Chinese business in the next decade will be inseparable from "cross-border interconnection", with the Internet+Based on this, different industries infiltrate, merge, and unite with each other, forming a new superstructure of commerce. Different business formats will balance each other and ultimately reach a state of balance, forming a new commercial ecosystem.

38Originally, the basic cell of China was "enterprise". Every 'demand' and 'supply' in society is often fulfilled by enterprises to enterprises, and in the future, the basic cell of China will be the 'individual'. Many of the supply and demand sides are being personalized, and China's social structure will become increasingly precise and detailed. An analogy can be made: if China's economy were a blood circulation, its capillaries would be more abundant in the future, and its ability to transport and supply oxygen energy would be stronger.

39For everyone in the future, there is one thing that will become very important, which is credit. Behavior - Credit - Ability - Personality - Wealth. With the help of big data, your behavior derives your credit value, and then uses credit as the fulcrum, ability as the lever, and personality as the driving force to jointly leverage the power range, which is the size of the world you control.

40The core of China's commercial competition has gone through three stages: location, traffic, and fans. Real estate deals with location, traditional internet deals with traffic, and self media deals with fans. In the past, without investigation, there was no right to speak, and in the future, without fans, there will be no right to speak. The future is a struggle between "influence" and "appeal", and the instantaneous linkage of "core fans" is the "gravitational wave" of future business.

41The dividend period of China's spiritual civilization is approaching. The progress of traditional material civilization has begun to slow down, as industrialization has improved the layout of various hard facilities in society, the period of material barbaric growth has passed, and the Internet has already built all the links. Flexible content has begun to grow rapidly, and the new cultural industry is a growth point.

42The fundamental logic of China's progress is: technology commerce economy. Technological progress is the most fundamental driving force, which will then trigger commercial restructuring, leading to changes in the economic system of society. If the prosperity of our business model is not based on scientific and technological innovation (entity), it will certainly lead to an economic foam.

43The independence between people is increasing, and people are more willing to pursue inner happiness;

44The dividend in China will shift from institutional dividend and demographic dividend to cultural dividend;

45China's competitiveness: Formerly relying on natural resources, later relying on institutions, now switching to relying on civilization;

Everything will be a good thing in the end. If it's not yet, then it hasn't come to the end yet

In summary:

Crisis crisis, both dangerous and organic!

Opportunities and challenges coexist!

Let's work together!