MEXBusiness Queen Dong Mingzhu's Mask Business:15minute2Thousands of people are rushing to buy! Page lag is like Spring Festival travel

Each3Yuan, near7Ten thousand people booked, comparable to the speed of grabbing tickets during the Spring Festival travel rush, Dong Mingzhu's masks have gone on sale!
Gree Electric Appliances subsidiary“Zhuhai Gejian”The independently produced masks are on Gree's official mall“Dong Mingzhu's store”Officially launched, consumers can purchase through reservation.

01 To fight against the epidemic, we will create

Previously, Gree Electric Appliances had registered a subsidiary of medical equipment, manufacturing protective products such as mask production equipment; And Konka's factory in Dongguan10Nissan will also begin to achieve daily production10Ten thousand masks. Why are home appliance companies entering the medical field one after another?
Dong Mingzhu, Chairman and President of Gree Electric Appliances, stated:“war‘Epidemic’If needed, we'll make it”. She is2month12Recently, it was publicly revealed that Gree has started manufacturing mask production equipment and other anti epidemic products. Obviously, Gree and other home appliance companies entering medical products is a measure to provide urgently needed support materials for the epidemic.
Meanwhile,This is also a strategic choice for diversified development of home appliance enterprises. In the future of smart homes, the demand for health is increasing day by day, and health management has been listed as one of the five major functions of Gree smart homes. Haier Group already has Haier Biomedical Company, and Midea Group's robotics business has also entered the medical field.

Those who are well versed in marketing“Miss Dong”Selling masks in micro stores undoubtedly aims to attract online popularity and traffic easily and effectively in the current situation where offline channels are impacted. Miss Dong's mask is not actually cheap, but it can also be considered a conscience.KN95Disposable masks with protection level50only/Box,275Yuan; Disposable medical masks50only/Box,150Yuan.
According to Tianyancha data,2month18On the same day, Zhuhai Gejian Medical Technology Co., Ltd. (hereinafter referred to as Gejian Company) was registered and established, with Gree Electric Appliances holding a wholly-owned stake. Wang Jingdong, Director, Vice President and Secretary of the Board of Directors of Gree Electric Appliances, was appointed as the Chairman of Gejian Company, and Tan Jianming, Vice President and Chief Engineer of Gree Electric Appliances, was appointed as the Director. The business scope of Gejian Company includes:IIDesign, manufacturing, and sales of protective equipment for medical staff, ultraviolet disinfection equipment, physiological parameter analysis and measurement equipment, and infection control equipment for operating rooms.

02Far more than just masks

Since resuming work, Gree Electric Appliances has produced its own products“Epidemic prevention three piece set”. Distribute one self-produced product to employees on duty every day“Gejian brand”Masks. Meanwhile, after the outbreak of the epidemic, Gree only used10The mold for the thermometer will be produced in just a few days. Currently, Nissan2-3Ten thousand infrared thermometers. In addition, in order to ensure the health of frontline employees, Gree has also joined the production of goggles.
And Midea Group's robotics business has already entered the medical field. Under the KUKA Group, which is controlled by Midea Group, the Ruishige logistics robot has entered the medical scene. During this epidemic, Midea Group gave gifts to multiple medical institutions such as Tongji Hospital20Tairuishige intelligent transportation logistics robot reduces the burden on medical personnel and reduces cross infection. Haier Biomedical Company has previously donated medical equipment such as ultra-low temperature refrigerators, drug refrigerated boxes, blood low-temperature operation platforms, and biosafety cabinets to local medical institutions in Wuhan.
In contrast, Konka makes masks for personal use more often. According to sources from Konka Group, its subsidiary Dongguan Konka Electronic Technology Co., Ltd. is in production and is expected to3month10Daily production achieved10Ten thousand masks, mainly disposable non medical flat masks.
Dong Mingzhu, last year12month28When answering questions from reporters, Ri once said,The consumer sector is the foundation of Gree's rise, while the industrial sector is a vital component of the country. Without high-end equipment, it is impossible to create perfect consumer products, and there is no conflict between the two.Even if the equipment costs billions and the air conditioning costs billions, the two can still be on par with each other. I hope that Gree's high-end equipment, like air conditioning, will also occupy an important share of the global market in the future. And the reason why Gree was able to quickly enter new fields of medical products such as masks and goggles is also based on its high-end equipment technology foundation.

03The biggest competitor is Gree Real Estate

Surprisingly, Gree Group's“Good brother”Gree Real Estate has also crossed the line to produce masks.
3month8day0At that time, Gao Ge Pharmaceutical, a subsidiary of Gree Real Estate, officially opened a personal booking channel for masks. first batch5Ten thousand pieces“Gaoge”The mask has been worn“Ready to go”prepare“Rush to”In the hands of ten thousand lottery winning citizens.
But don't get mixed up, this is not“Miss Dong”Home.
stay2015year1A month ago, the controlling shareholders of Gree Electric Appliances and Gree Real Estate were both Gree Group,Both are brother companies.
However, just now2015year1month12On this day, Gree Group and the newly established wholly-owned subsidiary of Zhuhai State owned Assets Supervision and Administration Commission, Haitou Company, signed the "Agreement on Free Transfer of State owned Property Rights". According to the agreement, Gree Group will transfer its holdings of Gree Real Estate3Unlimited sales and circulation of billions of sharesAShare, transferred to Haitou Company for free, accounting for% of Gree Real Estate's total share capital51.94%。
Since then, Gree Real Estate has officially separated from Gree Group, and the relationship between Gree Electric Appliances and Gree Real Estate has also taken a step further. The intersection of the two has become that they are both listed companies under the Zhuhai State owned Assets Supervision and Administration Commission.
Gaoge Medical, a subsidiary of Gree Real Estate, has only used the first fully automatic dual machine mask production line from preparation to production10Days.
2month21Today, Gaoge Medical's first fully automatic dual machine mask production line was officially put into operation, with a daily production capacity of up to10Ten thousand. While producing masks, Gaoge Medical is also producing other urgently needed medical supplies. The production capacity of goggles is13Ten thousand pairs/In June, the capacity of washing free antibacterial gel was5Ten thousand bottles/Month. Gaoge Medical will continue to invest7A mask production line, expected3At the beginning of the month, the production capacity can reach40Ten thousand/Day,3At the end of the month, new production capacity will be added to80Ten thousand/Day.
Although the epidemic is fierce, millions of people like Dong Mingzhu have stepped forward, which is the confidence for China to win.